Somany Ceramics has launched #NahiPhislenge, a Social Digital Campaign designed to change the social scenario with an aim to create a better future. Partnering with Radio Mirchi, just around the time when people were slipping off their recently made New Year resolutions, Somany urged people to take a #NahiPhislenge resolution – not only for themselves, but for the society and the nation, and promise not to slip off it the whole year.
With radio, social media and on-ground activations, the campaign is reaching the masses with relevant issues, such as caring for the elderly, car pool, keeping the city clean, gender equality and organ donation. In order to create a stronger impact, the brand has also released two heartwarming stories as films on the social media.
Elated with a positive response to the initiative, Abhishek Somany, MD, Somany Ceramics said, “Somany has always been a trendsetter in the industry. This campaign reflects our progressive thinking and is creating an impactful difference amongst the public by making them self-conscious in their day-to-day activities. And asking them to build a better India with just a few little changes.”
Conceptualized and created by RK Swamy BBDO, Delhi, this campaign has enabled Somany to reach a bigger audience, with more besides their product portfolio. Earlier in the year, the brand had run a well-received pilot campaign across Delhi, Mumbai and Bengaluru. Motivated by the success, Somany Ceramics has now brought #NahiPhislenge to Pune, Indore, Kolkata, Patna, Ahmedabad and Lucknow. With the campaign set to reach more cities and stories lined up to rake more engrossing issues of society, the brand sees this as a powerful beginning towards the much-needed change.
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