'To reach the land of Profit, follow the road of Purpose.' This forms the crux and conclusion of an excellent, compelling, energetic (to say the least) talk by Alex Edmans, a Professor of Finance at London Business School. Alex talks about the long-term impacts of social responsibility and challenges the idea that caring for society is at the expense of profit.
Alex has been awarded the Moskowitz Prize for Socially Responsible Investing and the FIR-PRI prize for Finance and Sustainability. He was named a Rising Star of Corporate Governance by Yale University and co-led a session at the 2014 World Economic Forum in Davos.