Axis Bank's #RootForPlanet Initiative Plants Record Number of Saplings

Designated care taker across all sapling planting sites to ensure higher survival rate.

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Axis Bank's #RootForPlanet Initiative Plants Record Number of Saplings

Axis Bank was recently presented a certificate by Limca Book of Records for accomplishing a national record of planting 24 varieties of 1,27,199 saplings in a day across 24 centres involving 7000 volunteers in 687 branches. The #RootForPlanet initiative,  was conducted for 11 hours from 7.30 am on Saturday, September 19, 2015. The certificate was presented by Vijaya Ghose, Editor Limca Book of Records to Axis Bank. The #RootForPlanet initiative is aimed at contributing towards a greener environment under the aegis of its Green Banking program. As part of this initiative, the bank planted 24 varieties of saplings from fruit, timber, flowering trees at 669 branch locations across the country. The bank had also invited its customers to join the movement & support the initiative. Speaking on the occasion Rajiv Anand, Group Executive & Head Retail, Axis Bank said, “We are overwhelmed by the recognition from Limca Book of Records. Axis Bank promotes the key tenets of its Green Banking initiative, which are Reduce, Reuse and Recycle, amongst its employees and customers. Axis Bank encourages its customers to subscribe for e-statements and other electronic formats of communication and also increasingly promotes the adoption of digital channels for Banking, thus significantly reducing paper consumption.”

India is the world’s 3rd biggest emitter of CO2 & is growing exponentially each year, taking a heavy toll on the planet. To make sure the every sapling planted has optimum conditions to grow into healthy, strong trees the initiative ties up with various organizations who take charge of caring for the saplings after planting.  "For Plant a Sapling activity, we to reach out to RWAs (Residential Welfare Associations), Schools, Colleges, Govt Parks, Defence Units, Municipal Parks to name a few where the saplings are planted also ensuring a higher survival rate as there is a designated care taker for all such sites", adds Anand.

Press Release Source: Business_Wire_India