Corporate social responsibility (CSR) is reshaping the way businesses do business. Put simply, CSR encompasses a company’s social and environmental initiatives, whether that’s donating to nonprofits or disaster relief programs, getting involved in the local community, or taking steps to become more sustainable and energy-efficient.
CSR goes beyond old-fashioned philanthropy, however, as it has real effects on a company’s bottom line—data shows that consumers favor companies that prioritize social and environmental responsibility. And not just consumers are paying attention. Potential investors and employees also factor in a company’s CSR model and tend to work with businesses that share their values.
The following infographic from Good360 highlights four key ways that CSR can improve a company’s bottom line. Read on to learn more!
Good360 is a nonpartisan nonprofit that works with companies, charities and individuals to make the business of giving simpler, more efficient and more effective. The Alexandria, Virginia (USA) - based organization was created in 1983 to help companies donate inventory to charitable organizations.